Opportunities for Social TV
While social networking sites such as Facebook, MySpace, and Twitter have become increasingly popular, it seems that all these tiny “connected” devices are leading us to be less social. We can check email, read articles, and even watch TV on the go, but not all of these activities help us stay connected.
The Google Reader team has been increasing the social features of the site, allowing users to share and like items from anywhere on the web, as well as post their comments about the content. Sharing only works with those members of your chat list who “follow” you, while liking an article seems to be knowledge that is shared with all users viewing the item through Google Reader.
Other sites have moved to more connections with strangers, including ChatRoulette, recently featured on FastCompany. ChatRoulette partners users randomly for video chat, for some strange results.
With the continuing popularity of Hulu, however, it’s surprising that TV-viewing hasn’t become a more social internet event. It seems like a logical next step to allow “viewing parties,” whether of friends or some number of strangers, to watch a show and chat while viewing. According to a recent study, TV watching has become significantly less social over the past decade, while another study shows that adolescents are using social networking sites as a positive supplement to personal interaction.
It seems that there’s a good market there for sites like Hulu to merge the popularity of social networking and “on-demand” television watching. Allowing users to watch a show in a chat room will also reduce the time viewers spend in full-screen mode, giving Hulu more time to expose viewers to ads. So far, it seems that a Facebook application will allow you to share comments about a video with your friends, but it isn’t real-time — comments will show up at a particular timestamp each time someone watches the video.
