Opportunities for Social TV
While social networking sites such as Facebook, MySpace, and Twitter have become increasingly popular, it seems that all these tiny “connected” devices are leading us to be less social. We can check email, read articles, and even watch TV on the go, but not all of these activities help us stay connected.
The Google Reader team has been increasing the social features of the site, allowing users to share and like items from anywhere on the web, as well as post their comments about the content. Sharing only works with those members of your chat list who “follow” you, while liking ..read more
Emotional Advertising
Last week, Science Daily published an article about mood congruency in vacation advertising. Essentially it says that if you’re enjoying a relaxing evening, you’re more likely to respond favorably to an ad for a relaxing vacation than an exciting or adventurous one.
In scanning the related articles, however, I came across one that said people make purchases based on how they think it will make them feel. An example they used was a mid-winter vacation advertisement for someplace warm and sunny, saying it would be most effective to make the consumer first think about their current feelings about being in a ..read more
